West NYC

New Balance MT580BC Burn Rubber Release Information

west — Sat, 11 Feb 2012 01:33:28 +0000

On Wednesday February 15th, WEST NYC will release the New Balance MT580BC. Designed by retailer Burn Rubber from Detroit, this is the first of 2 shoes to drop in the Work Force pack……

Phone orders will be accepted…..212-787-8595

Air Jordan 2012 Release information

west — Tue, 07 Feb 2012 17:34:09 +0000

Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE – News), unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2012 is designed to encourage today’s athletes to rethink performance. This year’s model builds upon the AIR JORDAN 2011’s two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8. The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials. The AIR JORDAN 2012’s modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations.
“Through comprehensive research we saw an increasing need for footwear that could be customized to meet the needs of the world’s best athletes,” said Tinker Hatfield, AIR JORDAN 2012 co-designer and Vice President, Special Projects and Creative Design for NIKE, Inc. “Last year’s AIR JORDAN 2011 began the modular story for the brand with two interchangeable midsoles, but we took it a step further this year by introducing two interchangeable inner sleeves and three interchangeable midsoles to help players ‘fly through’, ‘fly over’ or ‘fly around’ their opponents.”
For the player that would like to ‘fly around’ their opponent, the green midsole features a Nike Zoom unit in the heel for lightweight and responsive cushioning. The blue ‘fly over’ midsole incorporates a Nike Zoom unit in the forefoot and an encapsulated Air Sole unit in the heel for the perfect blend of responsiveness and impact protection. For the player that would like to ‘fly through’ their opponent, the orange midsole houses a full-length encapsulated Air Sole unit that provides lightweight cushioning and impact protection for hard landings in the paint.
The AIR JORDAN 2012 also features two interchangeable inner sleeves, one for the player that needs to be quicker on the court and needs more freedom of motion in the ankle, while the high inner sleeve provides more protection around the foot and advanced ankle support.
With legendary shoe designer Tinker Hatfield and Tom Luedecke, Senior Footwear Designer for Jordan Brand at the helm, the shoe’s design continues the tradition of using premium materials on the upper by combining Flywire technology with rich, full-grain leather overlays for lightweight support and a premium crafted look. In addition, the AIR JORDAN 2012 features an innovative “Flight Carbon” plate in the midfoot that is made with a combination of glass and carbon fiber and is contoured to the natural shape of the foot for optimal support.
“As a basketball player, I always wanted a shoe that adapted with my game,’’ said Michael Jordan. “On any given night I had to adjust my style of play for countless reasons and the AIR JORDAN 2012 meets those needs with six different configurations. I’m proud to say there is not another shoe like it in the market.”

SHOES DROP TOMORROW AT 10am. Phone orders will be accepted. Limit 1 pair per customer

New Balance M998OG and ML999GP

west — Tue, 07 Feb 2012 17:18:20 +0000

WEST NYC is proud to offer up the largest selection of New Balance lifestyle in the New York City area! Today, we received the M998OG Brown color way. This style is MADE IN THE USA. Next up is the ML999GP in grey with a purple accent. Both are available now at WEST and phone orders are accepted. 212-787-8595

Adidas Jeremy Scott Collection

west — Thu, 26 Jan 2012 19:31:15 +0000

Dropping on 2/4/12 at WEST NYC!! Phone orders accepted!! 212-787-8595

Nike Air Trainer Classic Low

west — Thu, 26 Jan 2012 18:11:59 +0000

A classic Nike trainer from the Bo Jackson family! The Nike Air Trainer Classic Low available at WEST NYC

Nike Vintage Blazers, Bruins and Cortez

west — Thu, 26 Jan 2012 17:48:22 +0000

A throwback to the late 1970′s and early 1980′s with classic Blazers, Bruins and Cortez…..Available at your favorite shop, WEST NYC

New Balance ML581

west — Thu, 26 Jan 2012 17:12:12 +0000

A brand new classic from New Balance! The New Balance ML581 is where trail meets street style. Available now at WEST NYC

New Balance 574

west — Thu, 29 Dec 2011 15:41:47 +0000

WEST is New York City’s go to spot for the newest and latest from New Balance. Today, we bring you 3 simple yet amazing colors in the New Balance Classic 574…..

Nike Lebron 9 China Edition

west — Fri, 16 Dec 2011 01:41:55 +0000

On Saturday December 17th at 10am, WEST will be releasing the Nike Lebron 9 China Edition. Quantity is extremely limited. 1 pair per person. Sorry, no phone orders

Nike Air Max Light Vintage

west — Tue, 13 Dec 2011 18:03:12 +0000

The Nike Air Max Light made its debut back in 1989. Originally dubbed the Air Max II, this model was a little bit lighter and softer than the original Air Max 1. Nike pays homage with this QUICKSTRIKE with these vintage classics and they will be available at WEST NYC on Friday December 16th 2011 !!