Mortgage the house. That was the tagline for the New Balance 1300 when it was originally released in 1985 at a $130 price point, significantly higher than other running shoes at the time. Coveted as a luxury item, the shoe gained a massive cult following in Japan, leading to a rerelease in 1995 as the 1300JP. Utilizing a refined Steel Blue/Grey/Eggshell colorway with premium materials and unparalleled craftsmanship, the 1300 has always been worth the price point to those in the know. Some of the many features include a Vibram sole and premium Horween leather, as well as an EVA sole and Encap heel cap for comfort.
Traditionally, the New Balance Japan team would travel to the New Balance factory in Maine to oversee production, ensuring that the 1300JP meets the rigorous standards that have made it a favorite. The shoe releases every five years in limited quantities, and this time around there will only be 1000 pairs available in the US. The New Balance 1300JP will be available at West NYC this Saturday, February 22, on a first come, first served basis. Be sure to get there early to secure a truly coveted piece of New Balance and sneaker history.