January 29, 2019

After a long wait, Nike finally releases the Air Max 720 on Friday, February 1. The initial offering comes in a metallic purple colorway dubbed the "Aurora Borealis." Sure to be an instant classic amongst Air Max enthusiasts, the Air Max 720 pays homage to its predecessor, the Air Max 270, with a similarly-styled full-length Air unit (6mm higher than any Air Max bubble before it); meanwhile, the mudguard feels like an even more futuristic take on the Air Max 97. The chunky silhouette creates an instant pop that falls in line with current sneaker trends, while the heightened Air unit and lightweight mesh upper will have wearers feel like they're walking on clouds.

For the time being, the Nike Air Max 720 "Aurora Borealis" is only available in-store at 147 West 72nd Street, between Amsterdam and Columbus Avenues on Manhattan's Upper West Side. Available for purchase online on Friday, February 1st. 


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