Dad could never pronounce the word "picture." No matter how hard we, or a speech coach, tried, it always came out as "pitcher." Welp, the man did love pounding some serious ales and so it only seemed right to give up on the correction and just let nature be nature. We get it, it's easier to say. Cheers, Pops. Throw on these lager printed shades with gold lenses while you raise 60 oz in the air and say, "Go on now, child. Take a pitcher, it'll last longer!" P.S. The silverware in this "pitcher" is 100% necessary.